Since women, most of the time, do not have a very pleasant beard growth this is a way of showing sympathy and patriotism for Germany exclusively for men. This sexistic, next to patriotic, action which adresses men as football fans only is definately not something we'd like to watch on tv.
Although this is really not something I'd like to advertise, I've decided to link the video to enable everyone to see this example for the excluding of female football fans.
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